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Research papers

Catch them young...and watch them grow…

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets.The pilot study uses secondary schools as hubs and...

Catalogue: Asia Pacific 2007
Author: Caz Tebbutt Dennis
Company: Tebbutt Research
March 12, 2007
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Citation

Dennis, C. T. (2007a, March 12). Catch them young...and watch them grow…. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/catch-them-young-and-watch-them-grow-


Research papers

Noodles & pastas of Asia's evolving markets

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market. The aim is to arrive at the implications for the marketers to...

Catalogue: Asia Pacific 2007
Authors: Manish Makhijani, Nehal Medh
Companies: Ipsos MRBI, Unilever
March 12, 2007
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Citation

Makhijani and Medh (2007a, March 12). Noodles & pastas of Asia's evolving markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/noodles-pastas-of-asia-s-evolving-markets


Research papers

Found in translation

This paper outlines the importance of evolving a global brand to be more in tune with the need for Asian markets demand for brand ownership.It is a fascinating case study on how Pizza Hut used the essence of the global Pizza Hut brand and matched it...

Catalogue: Asia Pacific 2007
Authors: Andrew Povolny, Dominic Lefebvre
Company: The Leading Edge
March 12, 2007
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Citation

Povolny and Lefebvre (2007a, March 12). Found in translation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/found-in-translation